Project 1
Creating and Managing SEO Campaigns
Focus: Search Engine Optimization Strategies
Skills: Keyword research, on-page SEO, backlink building, content optimization
Description: Students will learn how to design and implement SEO campaigns that improve
website rankings and organic traffic. The project covers technical SEO, content strategies, and
analytics tracking for continuous improvement.
Project 2
Designing and Executing PPC Advertising
Strategies
Focus: Paid Advertising Campaigns
Skills: Google Ads, Facebook Ads, budget planning, A/B testing, conversion
tracking
Description: This project involves creating effective pay-per-click campaigns using major
advertising platforms. Students will learn to optimize ad spend, target audiences, and analyze
campaign performance to maximize ROI.
Project 3
Developing Social Media Marketing Plans
Focus: Social Media Strategy & Content Planning
Skills: Platform selection, content calendar creation, audience engagement,
influencer collaboration
Description: Learners will create comprehensive social media plans tailored for different
platforms. The project focuses on content creation, scheduling, and analytics to build brand
awareness and follower growth.
Project 4
Implementing Email Marketing Campaigns
Focus: Email List Building & Campaign Automation
Skills: Mailchimp, segmentation, drip campaigns, A/B testing, performance metrics
Description: This project teaches how to design, automate, and analyze email marketing
campaigns. Students will learn to build targeted lists, create engaging emails, and improve open and
click-through rates.
Project 5
Analyzing Web Traffic and User Behavior
Focus: Data Analytics & User Insights
Skills: Google Analytics, behavior flow, conversion funnels, data visualization
Description: In this capstone project, students will use analytics tools to track and
interpret user behavior on websites. The focus is on generating actionable insights to improve
marketing strategies and website performance.